1. A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations. (July 2021) Authors: Chinchanachokchai, Sydney; Thontirawong, Pipat; Chinchanachokchai, Punjaporn Journal: Journal of retailing and consumer services Issue: Volume 61(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering. Issue 4 (2nd October 2021) Authors: Chinchanachokchai, Sydney; Duff, Brittany R. L.; Faber, Ronald J. Journal: Journal of current issues and research in advertising Issue: Volume 42:Issue 4(2021) Page Start: 411 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Cultural differences in gift recipients' attitude and behavior toward disliked gifts. Issue 5 (11th August 2021) Authors: Pusaksrikit, Theeranuch; Chinchanachokchai, Sydney Journal: Journal of consumer marketing Issue: Volume 38:Issue 5(2021) Page Start: 576 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content. Issue 5 (3rd July 2020) Authors: Chinchanachokchai, Sydney; Duff, Brittany R.L.; Faber, Ronald J. Journal: International journal of advertising Issue: Volume 39:Issue 5(2020) Page Start: 631 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring Different Types of Superstitious Beliefs in Risk-Taking Behaviors: What We Can Learn From Thai Consumers. (March 2017) Authors: Chinchanachokchai, Sydney; Pusaksrikit, Theeranuch; Pongsakornrungsilp, Siwarit Journal: Social marketing quarterly Issue: Volume 23:Number 1(2017:Mar.) Page Start: 47 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Impact of teacher encouragement on children's consumption and non-eating behaviour in a Wisconsin elementary school vegetable snack programme. (April 2022) Authors: Chinchanachokchai, Sydney; Jamelske, Eric M; Vernon, Erin Journal: Health education journal Issue: Volume 81:Number 3(2022) Page Start: 265 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING. Issue 2 (3rd April 2021) Authors: Thontirawong, Pipat; Chinchanachokchai, Sydney Journal: Marketing education review Issue: Volume 31:Issue 2(2021) Page Start: 58 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The effect of multitasking on time perception, enjoyment, and ad evaluation. (April 2015) Authors: Chinchanachokchai, Sydney; Duff, Brittany R.L.; Sar, Sela Journal: Computers in human behavior Issue: Volume 45(2015) Page Start: 185 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Influence of Supervisor Undermining on Self-Esteem, Creativity, and Overall Job Performance: A Multiple Mediation Model. (2nd October 2017) Authors: Eissa, Gabi; Chinchanachokchai, Sydney; Wyland, Rebecca Journal: Organization management journal Issue: Volume 14:Number 4(2017) Page Start: 185 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The role of self-construal in romantic gift posting across Social Networking Sites. (April 2021) Authors: Chinchanachokchai, Sydney; Pusaksrikit, Theeranuch Journal: Computers in human behavior Issue: Volume 117(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗