1. Buyer beware of your shadow: how price moderates the effect of incidental similarity on buyer behavior. Issue 10 (20th May 2014) Authors: Kachersky, Luke; Sen, Sankar; Kim, Hyeong Min; Carnevale, Marina Journal: Journal of applied social psychology Issue: Volume 44:Issue 10(2014) Page Start: 643 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs. (May 2018) Authors: Carnevale, Marina; Loureiro, Yuliya Komarova; Kabadayi, Sertan Journal: Journal of creating value Issue: Volume 4:Number 1(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity. (May 2017) Authors: Kabadayi, Sertan; Loureiro, Yuliya Komarova; Carnevale, Marina Journal: Journal of creating value Issue: Volume 3:Number 1(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Does brand spelling influence memory? The case of auditorily presented brand names. Issue 1 (3rd March 2012) Authors: Luna, David; Carnevale, Marina; Lerman, Dawn Journal: Journal of consumer psychology Issue: Volume 23:Issue 1(2013) Page Start: 36 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Effects of pronoun brand name perspective and positioning on brand attitude. Issue 2 (20th April 2015) Authors: Kachersky, Luke; Carnevale, Marina Journal: Journal of product & brand management Issue: Volume 24:Issue 2(2015) Page Start: 157 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Effects of pronoun brand name perspective and positioning on brand attitude. Issue 2 (20th April 2015) Authors: Kachersky, Luke; Carnevale, Marina Journal: Journal of product & brand management Issue: Volume 24:Issue 2(2015) Page Start: 157 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets. Issue 1 (5th October 2017) Authors: Carnevale, Marina; Yucel‐Aybat, Ozge; Kachersky, Luke Other Names: Phau Ian guestEditor. Journal: Journal of consumer behaviour Issue: Volume 17:Issue 1(2018) Page Start: e78 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets. Issue 1 (5th October 2017) Authors: Carnevale, Marina; Yucel‐Aybat, Ozge; Kachersky, Luke Other Names: Phau Ian guestEditor.; Li (Andy) Yufeng guestEditor.; Wei Lu guestEditor. Journal: Journal of consumer behaviour Issue: Volume 17:Issue 1(2018) Page Start: e78 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Service conversation: advisory, relational and transformative approaches. Issue 8 (27th January 2021) Authors: Gopaldas, Ahir; Carnevale, Marina; Kedzior, Richard; Siebert, Anton Journal: Journal of services marketing Issue: Volume 35:Issue 8(2021) Page Start: 988 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The influence of interpersonal relationships on brand‐related behaviors for gifted brands. Issue 2 (2nd July 2022) Authors: Carnevale, Marina; Kachersky, Luke Journal: Journal of consumer psychology Issue: Volume 33:Issue 2(2023) Page Start: 346 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗