Author/Creator: Brodie, Roderick J. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Brodie, Roderick J.

1. Broadening brand engagement within the service-centric perspective: An intersubjective hermeneutic framework. Issue 2 (13th March 2017)

Authors:: Seo, Yuri; Kelleher, Carol; Brodie, Roderick J.
Journal:: Journal of service theory and practice
Issue:: Volume 27:Issue 2(2017)
Page Start:: 317
Record Type:: Journal Article
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2. Markets changing, changing markets: Institutional work as market shaping. (September 2019)

Authors:: Baker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J.
Journal:: Marketing theory
Issue:: Volume 19:Number 3(2019)
Page Start:: 301
Record Type:: Journal Article
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3. Non-monetary social and network value: understanding the effects of non-paying customers in new media. (6th June 2016)

Authors:: Hollebeek, Linda D.; Brodie, Roderick J.
Journal:: Journal of strategic marketing
Issue:: Volume 24:Number 3/4(2016)
Page Start:: 169
Record Type:: Journal Article
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4. Peer-To-Peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network. Issue 3 (August 2020)

Authors:: Starr, Richard G.; Zhu, Andrew Q.; Frethey-Bentham, Catherine; Brodie, Roderick J.
Journal:: Australasian marketing journal
Issue:: Volume 28:Issue 3(2020)
Page Start:: 67
Record Type:: Journal Article
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5. No One Measure Fits All: Towards a Meaningful Portfolio of Research Performance Measures: Commentary on the Soutar, Wilkinson, & Young article. Issue 2 (May 2015)

Authors:: Brodie, Roderick J.
Journal:: Australasian marketing journal
Issue:: Volume 23:Issue 2(2015)
Page Start:: 165
Record Type:: Journal Article
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6. Country of origin branding: an integrative perspective. Issue 4 (18th July 2016)

Authors:: Brodie, Roderick J.; Benson-Rea, Maureen
Journal:: Journal of product & brand management
Issue:: Volume 25:Issue 4(2016)
Page Start:: 322
Record Type:: Journal Article
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7. Counterfeiting: conceptual issues and implications for branding. Issue 6 (16th September 2019)

Authors:: Evans, Bradley P.; Starr, Richard G.; Brodie, Roderick J.
Journal:: Journal of product & brand management
Issue:: Volume 28:Issue 6(2019)
Page Start:: 707
Record Type:: Journal Article
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8. Counterfeiting: conceptual issues and implications for branding. Issue 6 (13th February 2019)

Authors:: Evans, Bradley P.; Starr, Richard G.; Brodie, Roderick J.
Journal:: Journal of product & brand management
Issue:: Volume 28:Issue 6(2019)
Page Start:: 707
Record Type:: Journal Article
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9. New directions for service research: refreshing the process of theorizing to increase contribution. Issue 3 (7th May 2020)

Authors:: Brodie, Roderick J.; Peters, Linda D.
Journal:: Journal of services marketing
Issue:: Volume 34:Issue 3(2020)
Page Start:: 415
Record Type:: Journal Article
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10. Dynamics and drivers of customer engagement: within the dyad and beyond. (24th May 2018)

Authors:: Fehrer, Julia A.; Woratschek, Herbert; Germelmann, Claas Christian; Brodie, Roderick J.
Journal:: Journal of service management
Issue:: Volume 29:Number 3(2018)
Page Start:: 443
Record Type:: Journal Article
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