1. "It was not that long!": The effects of the in-store TV screen content and consumers emotions on consumer waiting perception. (January 2015) Authors: Borges, Adilson; Herter, Márcia Maurer; Chebat, Jean-Charles Journal: Journal of retailing and consumer services Issue: Volume 22(2015) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. As the wheel turns toward the future of retailing. Issue 1 (2nd January 2021) Authors: Babin, Barry J.; Feng, Cong; Borges, Adilson Journal: Journal of marketing theory and practice Issue: Volume 29:Issue 1(2021) Page Start: 78 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus1. Issue 4 (26th February 2013) Authors: Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia (Connie) Journal: Journal of consumer psychology Issue: Volume 23:Issue 4(2013) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Background music tempo effects on food evaluations and purchase intentions. (November 2021) Authors: Pantoja, Felipe; Borges, Adilson Journal: Journal of retailing and consumer services Issue: Volume 63(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Caffeine's Effects on Consumer Spending. (March 2023) Authors: Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney; Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; López, Cristina M.; Borges, Adilson Journal: Journal of marketing Issue: Volume 87:Number 2(2023) Page Start: 149 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Contributions aux stratégies du marketing social. (July 2015) Authors: Borges, Adilson; Chebat, Jean-Charles Journal: Recherche et applications en marketing Issue: Volume 30:Number 3(2015) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Contributions to social marketing strategies. (September 2015) Authors: Borges, Adilson; Chebat, Jean-Charles Journal: Recherche et applications en marketing Issue: Volume 30:Number 3(2015) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Customers as "partial" employees of organizations: good or bad?. Issue 10 (20th June 2019) Authors: Zhuang, Weiling; Babin, Barry J.; Borges, Adilson Journal: Management research review Issue: Volume 42:Issue 10(2019) Page Start: 1148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customers as "partial" employees of organizations: good or bad?. Issue 10 (21st October 2019) Authors: Zhuang, Weiling; Babin, Barry J.; Borges, Adilson Journal: Management research review Issue: Volume 42:Issue 10(2019) Page Start: 1148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Going green for self or for others? Gender and identity salience effects on sustainable consumption. (25th July 2014) Authors: Costa Pinto, Diego; Herter, Márcia M.; Rossi, Patricia; Borges, Adilson Journal: International journal of consumer studies Issue: Volume 38:Number 5(2014) Page Start: 540 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗