1. An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements. (April 2016) Authors: Aikin, Kathryn J.; O'Donoghue, Amie C.; Squire, Claudia M.; Sullivan, Helen W.; Betts, Kevin R. Journal: Journal of public policy & marketing Issue: Volume 35:Number 1(2016) Page Start: 108 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages. Issue 3 (3rd July 2021) Authors: Sullivan, Helen W.; Chen, Wen-Hung; Betts, Kevin R. Journal: Communication methods and measures Issue: Volume 15:Issue 3(2021) Page Start: 211 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertising. Issue 4 (April 2016) Authors: Williams, Pamela A.; O'Donoghue, Amie C.; Sullivan, Helen W.; Willoughby, Jessica Fitts; Squire, Claudia; Parvanta, Sarah; Betts, Kevin R. Journal: Patient education and counseling Issue: Volume 99:Issue 4(2016) Page Start: 583 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertising. Issue 4 (April 2016) Authors: Williams, Pamela A.; O'Donoghue, Amie C.; Sullivan, Helen W.; Willoughby, Jessica Fitts; Squire, Claudia; Parvanta, Sarah; Betts, Kevin R. Journal: Patient education and counseling Issue: Volume 99:Issue 4(2016) Page Start: 583 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers. Issue 4 (1st October 2016) Authors: Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C.; Betts, Kevin R. Journal: Health marketing quarterly Issue: Volume 33:Issue 4(2016) Page Start: 291 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising. Issue 3 (24th September 2018) Authors: Aikin, Kathryn J.; Betts, Kevin R.; Southwell, Brian G.; Boudewyns, Vanessa; Johnson, Mihaela; Breslav, A.D.S. Journal: Journal of consumer affairs Issue: Volume 53:Issue 3(2019) Page Start: 1255 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Consumers' Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print Ads. Issue 8 (2nd August 2016) Authors: O'Donoghue, Amie C.; Sullivan, Helen W.; Williams, Pamela A.; Squire, Claudia; Betts, Kevin R.; Fitts Willoughby, Jessica; Parvanta, Sarah Journal: Journal of health communication Issue: Volume 21:Issue 8(2016) Page Start: 927 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising. (23rd June 2015) Authors: Aikin, Kathryn J.; Betts, Kevin R.; O'Donoghue, Amie C.; Rupert, Douglas J.; Lee, Philip K.; Amoozegar, Jacqueline B.; Southwell, Brian G. Journal: Journal of communication Issue: Volume 65:Number 4(2015:Aug.) Page Start: 596 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Correction of Overstatement and Omission in Direct‐to‐Consumer Prescription Drug Advertising. (23rd June 2015) Authors: Aikin, Kathryn J.; Betts, Kevin R.; O'Donoghue, Amie C.; Rupert, Douglas J.; Lee, Philip K.; Amoozegar, Jacqueline B.; Southwell, Brian G. Journal: Journal of communication Issue: Volume 65:Number 4(2015:Aug.) Page Start: 596 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Detecting and Reporting Deceptive Prescription Drug Promotion: Differences Across Consumer and Physician Audiences and by Number and Type of Deceptive Claims and Tactics. Issue 13 (10th November 2022) Authors: Betts, Kevin R.; O'Donoghue, Amie C.; Johnson, Mihaela; Boudewyns, Vanessa; Paquin, Ryan S. Journal: Health communication Issue: Volume 37:Issue 13(2022) Page Start: 1609 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗