1. A comprehensive approach to the study of advertising execution and its effects. Issue 1 (2nd January 2023) Authors: Bergkvist, Lars; Langner, Tobias Journal: International journal of advertising Issue: Volume 42:Issue 1(2023) Page Start: 227 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects. Issue 2 (3rd March 2016) Authors: Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. Journal: International journal of advertising Issue: Volume 35:Issue 2(2016) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Cause-related marketing persuasion research: an integrated framework and directions for further research. Issue 1 (2nd January 2019) Authors: Bergkvist, Lars; Zhou, Kris Qiang Journal: International journal of advertising Issue: Volume 38:Issue 1(2019) Page Start: 5 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Celebrity endorsements: a literature review and research agenda. Issue 4 (3rd July 2016) Authors: Bergkvist, Lars; Zhou, Kris Qiang Journal: International journal of advertising Issue: Volume 35:Issue 4(2016) Page Start: 642 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Celebrity trait transference: when brands pick up endorsers' personality traits. Issue 5 (3rd September 2017) Authors: Bergkvist, Lars Journal: International journal of advertising Issue: Volume 36:Issue 5(2017) Page Start: 663 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Construct heterogeneity and proliferation in advertising research. Issue 8 (17th November 2019) Authors: Bergkvist, Lars; Langner, Tobias Journal: International journal of advertising Issue: Volume 38:Issue 8(2019) Page Start: 1286 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Construct Measurement in Advertising Research. Issue 1 (2nd January 2017) Authors: Bergkvist, Lars; Langner, Tobias Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 129 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Marketing communications : objectives, strategy, tactics /: objectives, strategy, tactics. (2018) Authors: Rossiter, John R; Percy, Larry; Bergkvist, Lars Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Negative effects of unlabeled response scales. (November 2021) Authors: Bergkvist, Lars Other Names: Kostyk Alena guest-editor.; Zhou Wenkai guest-editor.; Hyman Michael R. guest-editor.; Paas Leo guest-editor. Journal: International journal of market research Issue: Volume 63:Number 6(2021) Page Start: 772 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Perspectives: Four steps toward more valid and comparable self-report measures in advertising research. Issue 5 (3rd July 2020) Authors: Bergkvist, Lars; Langner, Tobias Journal: International journal of advertising Issue: Volume 39:Issue 5(2020) Page Start: 738 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗