1. Engaging consumers through firm-generated content on Instagram. Issue 3 (23rd August 2021) Authors: Ballester, Estefania; Ruiz, Carla; Rubio, Natalia Journal: Spanish journal of marketing-ESIC Issue: Volume 25:Issue 3(2021) Page Start: 355 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗