1. Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising. Issue 3 (18th January 2018) Authors: Ball, Jennifer Gerard Journal: Journal of consumer affairs Issue: Volume 52:Issue 3(2018) Page Start: 623 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Causes and consequences of trust in direct-to-consumer prescription drug advertising. Issue 2 (3rd March 2016) Authors: Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia Journal: International journal of advertising Issue: Volume 35:Issue 2(2016) Page Start: 216 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Issue 5 (4th May 2019) Authors: Ball, Jennifer Gerard; Applequist, Janelle Journal: Journal of health communication Issue: Volume 24:Issue 5(2019) Page Start: 512 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising. Issue 5 (20th October 2021) Authors: Kim, Taemin; Ball, Jennifer Gerard Journal: Journal of advertising Issue: Volume 50:Issue 5(2021) Page Start: 622 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗