Author/Creator: Ball, Jennifer Gerard - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Ball, Jennifer Gerard

1. Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising. Issue 3 (18th January 2018)

Authors:: Ball, Jennifer Gerard
Journal:: Journal of consumer affairs
Issue:: Volume 52:Issue 3(2018)
Page Start:: 623
Record Type:: Journal Article
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2. Causes and consequences of trust in direct-to-consumer prescription drug advertising. Issue 2 (3rd March 2016)

Authors:: Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia
Journal:: International journal of advertising
Issue:: Volume 35:Issue 2(2016)
Page Start:: 216
Record Type:: Journal Article
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3. The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Issue 5 (4th May 2019)

Authors:: Ball, Jennifer Gerard; Applequist, Janelle
Journal:: Journal of health communication
Issue:: Volume 24:Issue 5(2019)
Page Start:: 512
Record Type:: Journal Article
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4. Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising. Issue 5 (20th October 2021)

Authors:: Kim, Taemin; Ball, Jennifer Gerard
Journal:: Journal of advertising
Issue:: Volume 50:Issue 5(2021)
Page Start:: 622
Record Type:: Journal Article
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