1. An empirical investigation of ethnic food consumption: A perspective of majority ethnic group. Issue 4 (2nd April 2015) Authors: Ayyub, Rana Muhammad Journal: British food journal Issue: Volume 117:Issue 4(2015) Page Start: 1239 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Determinants of intention to use Islamic banking: A comparative analysis of users and non-users of Islamic banking: evidence from Pakistan. Issue 1 (19th December 2019) Authors: Ayyub, Samia; Xuhui, Wang; Asif, Muhammad; Ayyub, Rana Muhammad Journal: International journal of Islamic and Middle Eastern finance and management Issue: Volume 13:Issue 1(2020) Page Start: 147 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Determinants of intention to use Islamic banking: A comparative analysis of users and non-users of Islamic banking: evidence from Pakistan. Issue 1 (7th December 2019) Authors: Ayyub, Samia; Xuhui, Wang; Asif, Muhammad; Ayyub, Rana Muhammad Journal: International journal of Islamic and Middle Eastern finance and management Issue: Volume 13:Issue 1(2020) Page Start: 147 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Drivers and barriers towards circular economy in agri‐food supply chain: A review. Issue 4 (1st June 2021) Authors: Mehmood, Amina; Ahmed, Shehzad; Viza, Evi; Bogush, Anna; Ayyub, Rana Muhammad Journal: Business strategy and development Issue: Volume 4:Issue 4(2021) Page Start: 465 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Exploring future markets for Pakistani halal meat export. (1st January 2013) Authors: Ayyub, Rana Muhammad; Rana, Adeela; Bagi, Abdul Rahman Abdul; Al-Thomaly, Abdul Aziz Journal: International journal of social entrepreneurship and innovation Issue: Volume 2: Number 1(2013) Page Start: 11 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Exploring perceptions of non-Muslims towards Halal foods in UK. Issue 9 (7th September 2015) Authors: Ayyub, Rana Muhammad Journal: British food journal Issue: Volume 117:Issue 9(2015) Page Start: 2328 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Exploring perceptions of non-Muslims towards Halal foods in UK. Issue 9 (7th September 2015) Authors: Ayyub, Rana Muhammad Journal: British food journal Issue: Volume 117:Issue 9(2015) Page Start: 2328 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. HRM practices and faculty's knowledge sharing behavior: mediation of affective commitment and affect-based trust. Issue 3 (4th March 2019) Authors: Naeem, Ayesha; Mirza, Neelam Hanan; Ayyub, Rana Muhammad; Lodhi, Rab Nawaz Journal: Studies in higher education Issue: Volume 44:Issue 3(2019) Page Start: 499 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Investigating consumer alienation toward broiler leading to food insecurity. Issue 5 (23rd December 2020) Authors: Ayyub, Rana Muhammad; Naeem, Saira; Ahmed, Shehzad; Jayawardhena, Chanaka Journal: British food journal Issue: Volume 123:Issue 5(2021) Page Start: 1776 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Systematic literature review of halal food consumption-qualitative research era 1990-2017. Issue 3 (18th July 2019) Authors: Naeem, Saira; Ayyub, Rana Muhammad; Ishaq, Irfan; Sadiq, Sobia; Mahmood, Tahir Journal: Journal of Islamic marketing Issue: Volume 11:Issue 3(2020) Page Start: 687 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗