1. A solution to the problem of brand definition. (16th December 2021) Authors: Avis, Mark; Henderson, Isaac Levi Journal: European journal of marketing Issue: Volume 56:Number 2(2022) Page Start: 351 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Airline brand choice in a duopolistic market: The case of New Zealand. (March 2019) Authors: Henderson, Isaac Levi; Tsui, Kan Wai Hong; Ngo, Thanh; Gilbey, Andrew; Avis, Mark Journal: Transportation research Issue: Volume 121(2019) Page Start: 147 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Construct creation from research questions. (10th June 2020) Authors: Forbes, Sarah; Avis, Mark Journal: European journal of marketing Issue: Volume 54:Number 8(2020) Page Start: 1817 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. If you think about it more, do you want it more? The case of fairtrade. (27th August 2019) Authors: Konopka, Roman; Wright, Malcolm John; Avis, Mark; Feetham, Pamela M. Journal: European journal of marketing Issue: Volume 53:Number 12(2019) Page Start: 2556 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Intertwined. (18th May 2015) Authors: Avis, Mark; Aitken, Robert Journal: Journal of historical research in marketing Issue: Volume 7:Number 2(2015) Page Start: 208 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Intertwined: Brand personification, brand personality and brand relationships in historical perspective. (18th May 2015) Authors: Avis, Mark; Aitken, Robert Journal: Journal of historical research in marketing Issue: Volume 7:Number 2(2015) Page Start: 208 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Is digital advertising effective under conditions of low attention?. Issue 17 (21st November 2020) Authors: Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark Journal: Journal of marketing management Issue: Volume 36:Issue 17/18(2020) Page Start: 1707 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Mind the attention gap: how does digital advertising impact choice under low attention?. (31st December 2021) Authors: Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark Journal: European journal of marketing Issue: Volume 56:Number 2(2022) Page Start: 442 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Testing discontinuous innovations in the tourism industry: The case of scenic airship services. (June 2018) Authors: Henderson, Isaac Levi; Avis, Mark; Tsui, Wai Hong Kan Journal: Tourism management Issue: Volume 66(2018) Page Start: 167 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The brand personality of rocks: A critical evaluation of a brand personality scale. (December 2014) Authors: Avis, Mark; Forbes, Sarah; Ferguson, Shelagh Journal: Marketing theory Issue: Volume 14:Number 4(2014:Dec.) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗