Author/Creator: Avis, Mark - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Avis, Mark

1. A solution to the problem of brand definition. (16th December 2021)

Authors:: Avis, Mark; Henderson, Isaac Levi
Journal:: European journal of marketing
Issue:: Volume 56:Number 2(2022)
Page Start:: 351
Record Type:: Journal Article
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2. Airline brand choice in a duopolistic market: The case of New Zealand. (March 2019)

Authors:: Henderson, Isaac Levi; Tsui, Kan Wai Hong; Ngo, Thanh; Gilbey, Andrew; Avis, Mark
Journal:: Transportation research
Issue:: Volume 121(2019)
Page Start:: 147
Record Type:: Journal Article
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3. Construct creation from research questions. (10th June 2020)

Authors:: Forbes, Sarah; Avis, Mark
Journal:: European journal of marketing
Issue:: Volume 54:Number 8(2020)
Page Start:: 1817
Record Type:: Journal Article
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4. If you think about it more, do you want it more? The case of fairtrade. (27th August 2019)

Authors:: Konopka, Roman; Wright, Malcolm John; Avis, Mark; Feetham, Pamela M.
Journal:: European journal of marketing
Issue:: Volume 53:Number 12(2019)
Page Start:: 2556
Record Type:: Journal Article
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5. Intertwined. (18th May 2015)

Authors:: Avis, Mark; Aitken, Robert
Journal:: Journal of historical research in marketing
Issue:: Volume 7:Number 2(2015)
Page Start:: 208
Record Type:: Journal Article
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6. Intertwined: Brand personification, brand personality and brand relationships in historical perspective. (18th May 2015)

Authors:: Avis, Mark; Aitken, Robert
Journal:: Journal of historical research in marketing
Issue:: Volume 7:Number 2(2015)
Page Start:: 208
Record Type:: Journal Article
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7. Is digital advertising effective under conditions of low attention?. Issue 17 (21st November 2020)

Authors:: Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark
Journal:: Journal of marketing management
Issue:: Volume 36:Issue 17/18(2020)
Page Start:: 1707
Record Type:: Journal Article
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8. Mind the attention gap: how does digital advertising impact choice under low attention?. (31st December 2021)

Authors:: Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark
Journal:: European journal of marketing
Issue:: Volume 56:Number 2(2022)
Page Start:: 442
Record Type:: Journal Article
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9. Supporting children and families : lessons from Sure Start for evidence-based practice in health, social care and education /: lessons from Sure Start for evidence-based practice in health, social care and education. (2007)

Other Names:: Schneider, Justine; Avis, Mark; Leighton, Paul
Record Type:: Book
Extent:: 1 online resource (288 pages)
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10. Testing discontinuous innovations in the tourism industry: The case of scenic airship services. (June 2018)

Authors:: Henderson, Isaac Levi; Avis, Mark; Tsui, Wai Hong Kan
Journal:: Tourism management
Issue:: Volume 66(2018)
Page Start:: 167
Record Type:: Journal Article
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