1. Comparative Price and the Design of Effective Product Communications. (September 2016) Authors: Allard, Thomas; Griffin, Dale Journal: Journal of marketing Issue: Volume 81:Number 5(2017) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Comparative Price and the Design of Effective Product Communications. (September 2017) Authors: Allard, Thomas; Griffin, Dale Journal: Journal of marketing Issue: Volume 81:Number 5(2017) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions. Issue 4 (11th October 2021) Authors: Allard, Thomas; McFerran, Brent Journal: Journal of consumer psychology Issue: Volume 32:Issue 4(2022) Page Start: 551 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth. (July 2020) Authors: Allard, Thomas; Dunn, Lea H.; White, Katherine Journal: Journal of marketing Issue: Volume 84:Number 4(2020) Page Start: 86 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Relating transformation process, eco-design, composition and sensory quality in cheeses using PO2 ontology. (May 2019) Authors: Pénicaud, Caroline; Ibanescu, Liliana; Allard, Thomas; Fonseca, Fernanda; Dervaux, Stéphane; Perret, Bruno; Guillemin, Hervé; Buchin, Solange; Salles, Christian; Dibie, Juliette; Guichard, Elisabeth Journal: International dairy journal Issue: Volume 92(2019) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options. (October 2019) Authors: Allard, Thomas; Hardisty, David J.; Griffin, Dale Journal: JMR, Journal of marketing research Issue: Volume 56:Number 5(2019) Page Start: 826 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗