Author/Creator: Allard, Thomas - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Allard, Thomas

1. Comparative Price and the Design of Effective Product Communications. (September 2016)

Authors:: Allard, Thomas; Griffin, Dale
Journal:: Journal of marketing
Issue:: Volume 81:Number 5(2017)
Page Start:: 16
Record Type:: Journal Article
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2. Comparative Price and the Design of Effective Product Communications. (September 2017)

Authors:: Allard, Thomas; Griffin, Dale
Journal:: Journal of marketing
Issue:: Volume 81:Number 5(2017)
Page Start:: 16
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions. Issue 4 (11th October 2021)

Authors:: Allard, Thomas; McFerran, Brent
Journal:: Journal of consumer psychology
Issue:: Volume 32:Issue 4(2022)
Page Start:: 551
Record Type:: Journal Article
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4. Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth. (July 2020)

Authors:: Allard, Thomas; Dunn, Lea H.; White, Katherine
Journal:: Journal of marketing
Issue:: Volume 84:Number 4(2020)
Page Start:: 86
Record Type:: Journal Article
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5. Relating transformation process, eco-design, composition and sensory quality in cheeses using PO2 ontology. (May 2019)

Authors:: Pénicaud, Caroline; Ibanescu, Liliana; Allard, Thomas; Fonseca, Fernanda; Dervaux, Stéphane; Perret, Bruno; Guillemin, Hervé; Buchin, Solange; Salles, Christian; Dibie, Juliette; Guichard, Elisabeth
Journal:: International dairy journal
Issue:: Volume 92(2019)
Page Start:: 1
Record Type:: Journal Article
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6. When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options. (October 2019)

Authors:: Allard, Thomas; Hardisty, David J.; Griffin, Dale
Journal:: JMR, Journal of marketing research
Issue:: Volume 56:Number 5(2019)
Page Start:: 826
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗