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Author/Creator Aksoy, Lerzan

32. Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction. (November 2022)

Authors:
Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; Rubin, Dan; Keiningham, Timothy; Aksoy, Lerzan
Other Names:
Kumar V. guest-editor.; Srivastava Rajendra guest-editor.
Journal:
Journal of creating value
Issue:
Volume 8:Number 2(2022)
Page Start:
284
Record Type:
Journal Article
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗

33. Understanding Segment-specific Key Drivers to Guide Strategy: The Impact of Value on Key Drivers of Relative Satisfaction. (November 2022)

Authors:
Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; Rubin, Dan; Keiningham, Timothy; Aksoy, Lerzan
Other Names:
Kumar V. guest-editor.; Srivastava Rajendra guest-editor.
Journal:
Journal of creating value
Issue:
Volume 8:Number 2(2022)
Page Start:
284
Record Type:
Journal Article
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗