1. Understanding Authenticity in Digital Cause- Related Advertising: Does Cause Involvement Moderate Intention to Purchase?. (2020) Authors: Ndasi, Wilson; Akcay, Ediz Edip Journal: Westminster papers in communication and culture Issue: Volume 15:Number 2(2020) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?. (31st July 2020) Authors: Ndasi, Wilson; Akcay, Ediz Edip Journal: Westminster papers in communication and culture Issue: Volume 15:Number 1(2020) Page Start: 103 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗