Understanding Authenticity in Digital Cause- Related Advertising: Does Cause Involvement Moderate Intention to Purchase?. (2020)

Record Type:: Journal Article
Title:: Understanding Authenticity in Digital Cause- Related Advertising: Does Cause Involvement Moderate Intention to Purchase?. (2020)
Main Title:: Understanding Authenticity in Digital Cause- Related Advertising: Does Cause Involvement Moderate Intention to Purchase?
Authors:: Ndasi, Wilson
Akcay, Ediz Edip
Is Part Of:: Westminster papers in communication and culture. Volume 15:Number 2(2020)
Journal:: Westminster papers in communication and culture
Issue:: Volume 15:Number 2(2020)
Issue Display:: Volume 15, Issue 2 (2020)
Year:: 2020
Volume:: 15
Issue:: 2
Issue Sort Value:: 2020-0015-0002-0000
Page Start:
Page End:
Publication Date:: 2020
Subjects:: Mass media and culture -- Periodicals
Communication in politics -- Periodicals
302.23
Journal URLs:: http://www.westminsterpapers.org/ ↗
http://www.wmin.ac.uk/mad/page-880 ↗
DOI:: ↗
Languages:: English
ISSNs:: 1744-6716
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD Digital store
Ingest File:: 13539.xml