1. "Mind the gap": to succeed in marketing politics, think of social media innovation. Issue 6 (28th June 2019) Authors: Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda; Acheampong, George; Boakye, Ernestina Journal: Journal of consumer marketing Issue: Volume 36:Issue 6(2019) Page Start: 806 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Mind the gap": to succeed in marketing politics, think of social media innovation. Issue 6 (9th September 2019) Authors: Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda; Acheampong, George; Boakye, Ernestina Journal: Journal of consumer marketing Issue: Volume 36:Issue 6(2019) Page Start: 806 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Achieving university libraries user loyalty through user satisfaction: the role of service quality. Issue 1 (2nd January 2022) Authors: Twum, Kojo Kakra; Adams, Matilda; Budu, Stephen; Budu, Rosina Akuokor Anati Journal: Journal of marketing for higher education Issue: Volume 32:Issue 1(2022) Page Start: 54 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Social media resources and export performance: the role of trust and commitment. Issue 2 (6th April 2020) Authors: Mahmoud, Mahmoud Abdulai; Adams, Matilda; Abubakari, Aidatu; Commey, Nicholas Oblitei; Kastner, Adelaide Naa Amerley Journal: International marketing review Issue: Volume 37:Issue 2(2020) Page Start: 273 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Social media resources and export performance: the role of trust and commitment. Issue 2 (7th April 2020) Authors: Mahmoud, Mahmoud Abdulai; Adams, Matilda; Abubakari, Aidatu; Commey, Nicholas Oblitei; Kastner, Adelaide Naa Amerley Journal: International marketing review Issue: Volume 37:Issue 2(2020) Page Start: 273 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The role of theories in social marketing in predicting physical activity behavior among the youth. Issue 4 (14th October 2019) Authors: Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Acheampong, George Journal: Journal of social marketing Issue: Volume 9:Issue 4(2019) Page Start: 398 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The role of theories in social marketing in predicting physical activity behavior among the youth. Issue 4 (2nd September 2019) Authors: Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Acheampong, George Journal: Journal of social marketing Issue: Volume 9:Issue 4(2019) Page Start: 398 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Using Motivation, Opportunity, and Ability Model in Social Marketing to Predict "Galamsey" Behavior in Ghana. (March 2020) Authors: Tweneboah-Koduah, Ernest Yaw; Mann, Victoria Ekua; Adams, Matilda Journal: Social marketing quarterly Issue: Volume 26:Number 1(2020:Mar.) Page Start: 28 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗