Author/Creator: Adams, Matilda - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Adams, Matilda

1. "Mind the gap": to succeed in marketing politics, think of social media innovation. Issue 6 (28th June 2019)

Authors:: Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda; Acheampong, George; Boakye, Ernestina
Journal:: Journal of consumer marketing
Issue:: Volume 36:Issue 6(2019)
Page Start:: 806
Record Type:: Journal Article
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2. "Mind the gap": to succeed in marketing politics, think of social media innovation. Issue 6 (9th September 2019)

Authors:: Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda; Acheampong, George; Boakye, Ernestina
Journal:: Journal of consumer marketing
Issue:: Volume 36:Issue 6(2019)
Page Start:: 806
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Achieving university libraries user loyalty through user satisfaction: the role of service quality. Issue 1 (2nd January 2022)

Authors:: Twum, Kojo Kakra; Adams, Matilda; Budu, Stephen; Budu, Rosina Akuokor Anati
Journal:: Journal of marketing for higher education
Issue:: Volume 32:Issue 1(2022)
Page Start:: 54
Record Type:: Journal Article
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4. Social media resources and export performance: the role of trust and commitment. Issue 2 (6th April 2020)

Authors:: Mahmoud, Mahmoud Abdulai; Adams, Matilda; Abubakari, Aidatu; Commey, Nicholas Oblitei; Kastner, Adelaide Naa Amerley
Journal:: International marketing review
Issue:: Volume 37:Issue 2(2020)
Page Start:: 273
Record Type:: Journal Article
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5. Social media resources and export performance: the role of trust and commitment. Issue 2 (7th April 2020)

Authors:: Mahmoud, Mahmoud Abdulai; Adams, Matilda; Abubakari, Aidatu; Commey, Nicholas Oblitei; Kastner, Adelaide Naa Amerley
Journal:: International marketing review
Issue:: Volume 37:Issue 2(2020)
Page Start:: 273
Record Type:: Journal Article
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6. The role of theories in social marketing in predicting physical activity behavior among the youth. Issue 4 (14th October 2019)

Authors:: Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Acheampong, George
Journal:: Journal of social marketing
Issue:: Volume 9:Issue 4(2019)
Page Start:: 398
Record Type:: Journal Article
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7. The role of theories in social marketing in predicting physical activity behavior among the youth. Issue 4 (2nd September 2019)

Authors:: Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Acheampong, George
Journal:: Journal of social marketing
Issue:: Volume 9:Issue 4(2019)
Page Start:: 398
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Using Motivation, Opportunity, and Ability Model in Social Marketing to Predict "Galamsey" Behavior in Ghana. (March 2020)

Authors:: Tweneboah-Koduah, Ernest Yaw; Mann, Victoria Ekua; Adams, Matilda
Journal:: Social marketing quarterly
Issue:: Volume 26:Number 1(2020:Mar.)
Page Start:: 28
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗