Journal
- Journal of consumer behaviour9
- Marketing theory6
- European journal of marketing4
- Journal of business & industrial marketing4
- Journal of marketing management3
- Journal of product & brand management3
- Journal of service management3
- Consumption, markets & culture2
- Management decision2
- Recherche et applications en marketing2
- Global business & economics review1
- Innovation1
- Journal of consumer affairs1
- Journal of public policy & marketing1
- Journal of small business and entrepreneurship1
- Organization1
- Qualitative market research1
- Revue canadienne des sciences de l'administration1