Adorn to be wild: Pornification in the age of hype fashion. Issue 1 (27th February 2023)

• Record Type: Journal Article
• Authors: Khan, Ali
• Is Part Of: Fashion, style & popular culture. Volume 10:Issue 1/2(2023)
• Page Start: 277
• Page End: 281
• Publication Date: 2023-02-27
• Subjects: fashion -- hype -- gender identity -- streetwear -- pornification -- society; Fashion design -- Periodicals; Clothing and dress -- Social aspects -- Periodicals; 391.005
• DOI: 10.1386/fspc_00172_1
• Languages: English
• ISSNs: 2050-0734

Abstract

A quick stroll through the fast fashion shops on any high street these days and it becomes clear the influence porn has on fashion. However, the mainstream fashion industry has always been reluctant to acknowledge that connection due to concerns for 'brand image'. But just like the relation between sex and art goes back beyond Roman times, the relation between porn and fashion is of course not new, and even within the contemporary fashion from the last 100 years there have been countless examples of such collaborations and crossovers. At a time when hype culture is arguably at its peak and the merging of streetwear and fashion is complete, these illustrations aim to bring into conversation the often-denied influence of porn on this phenomenon. By framing the hype brands into explicitly graphic sex acts, the illustrations aim to present an honest perspective on this multi-faceted relationship and the often-denied pornification within hype fashion society.