Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users. Issue 1 (2nd January 2023)

• Record Type: Journal Article
• Authors: Stangl, Brigitte; Kastner, Margit; Park, Sangwon; Ukpabi, Dandison
• Is Part Of: Journal of travel & tourism marketing. Volume 40:Issue 1(2023)
• Page Start: 38
• Page End: 54
• Publication Date: 2023-01-02
• Subjects: Augmented reality -- experience design -- internet addiction -- internet addiction continuum -- emotional perception -- mobile applications -- digital natives -- enjoyment -- entertainment -- behavioural intention; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2023.2199776
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: Problematic online usage (POU) and Internet addiction (IA) lack a refined classification. Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual users (i.e. older users) to Addicts (i.e. digital natives) acknowledging five different severity levels of POU to IA. Depending on where users are located within the addiction continuum, usability of augmented reality (AR) applications has different effects. Most interestingly, the experience of Casual users is triggered by enjoyment, whilst enjoyment exerts a negative effect on the emotional and action experiences of Addicts-in-denial. The study provides actionable implications for IA, POU, and AR behaviour.