A cross-national study on the excessive use of short-video applications among college students. (August 2023)

• Record Type: Journal Article
• Authors: Zhang, Ning; Hazarika, Bidyut; Chen, Kuanchin; Shi, Yinan
• Is Part Of: Computers in human behavior. Volume 145(2023)
• Publication Date: 2023-08
• Subjects: Excessive use -- Short-video apps -- I-PACE -- Media dependence theory -- Uses and gratifications theory -- Cross-national; Interactive computer systems -- Periodicals; Man-machine systems -- Periodicals; 004.019
• DOI: 10.1016/j.chb.2023.107752
• Languages: English
• ISSNs: 0747-5632

Abstract

Abstract: With the proliferation of short-video apps in life, excessive use has become prevalent and caused significant negative consequences among college students. Short-videos present several differences from traditional social media and games by engaging users in short sessions that allows one to easily manage withdrawal and perform work/play in parallel. As withdrawal and the need for more excessive time characterize key elements of traditional internet and social media addiction, findings from studies surrounding non-short video platforms may not readily apply. These problems call for a renewed study focusing on short-video specific characteristics in order to be relevant. Consequently, this study expands the I-PACE model with individual motivational factors elucidating how the excessive use of short-video apps is formed. A representative sample of college students was recruited from China and United States to present a cross-culture perspective on the relationship between motivation and excessive use. This study contributes to the literature by empirically verifying a theoretical model on short-video apps and by offering useful implications for managing excessive use behavior. Highlights: Uncovers the motivational factors and construct relationships specifically tailored toward short-video apps. Extended I-PACE model and shed light on the excessive use processes Identified the substantial effects of culture differences on excessive use.