Cite
HARVARD Citation
Gao, W. et al. (2023). How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. Journal of retailing and consumer services. p. . [Online].
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Gao, W. et al. (2023). How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. Journal of retailing and consumer services. p. . [Online].