A dynamic capability evaluation of emerging business models for new mobility. (March 2023) - Cabanelas, Pablo
Abstract: The 'new mobility' is claimed to promise improved transport services with reduced socioeconomic and environmental impacts whilst at the same time creating high-value business opportunities. The present article contributes to understanding the latter part of this promise through analysing the sources of value creation in the new mobility industry. It makes a novel application of a business model concepts - the Dynamic Capabilities approach - to transport research. Drawing on findings from expert interviews with professionals in innovation clusters, the findings reveal that new mobility companies benefit from an inherent dynamism and a continuous learning culture. The participation in networks and alliances let companies reach broader market solutions through cross-regional collaboration. These ecosystems are well equipped to address wider mobility needs founded on managing data. For managers in the new mobility, key conclusions are that establishing a concise value proposition and expanding key resources such as staff skills or data management procedures are crucial for business sustainability.