Presenting possibilities, plans, pathways, programmes: NASA's use of strategic roadmapping visuals. Issue 5 (4th May 2023)

• Record Type: Journal Article
• Authors: Kerr, Clive
• Is Part Of: Technology analysis & strategic management. Volume 35:Issue 5(2023)
• Page Start: 538
• Page End: 557
• Publication Date: 2023-05-04
• Subjects: Visual communication -- information design -- strategic planning -- roadmapping; Technological innovations -- Management -- Periodicals; Research, Industrial -- Management -- Periodicals; High technology industries -- Management -- Periodicals; Strategic planning -- Periodicals; 658.401205
• DOI: 10.1080/09537325.2021.1979209
• Languages: English
• ISSNs: 0953-7325

Abstract

ABSTRACT: Strategic roadmaps provide a visual approach for structuring long-term plans, conveying policy commitments, summarising an organisation's intent and depicting prospective pathways to realising a vision. When it comes to generating roadmaps and deploying them to enhance communication, NASA is the preeminent author and publisher of these purposeful visualisations. They have a breadth and depth of experience, consistently creating strategic roadmaps since the early 1960s, and have produced a rich array of various types spanning the spectrum of organisational/programme levels and administrative functions. In addition to highlighting notable examples published by NASA, a critique and contrast are made in respect of their presentational style, message design and narrative sequence, content and substance, diagrammatic structure, orientation and format.