Bleisure travel experience: Scale development and validation. Issue 1 (2nd January 2023)

• Record Type: Journal Article
• Authors: Tsaur, Sheng-Hshiung; Tsai, Cheng-Hsien
• Is Part Of: Journal of travel & tourism marketing. Volume 40:Issue 1(2023)
• Page Start: 21
• Page End: 37
• Publication Date: 2023-01-02
• Subjects: Bleisure -- bleisure travel -- business travel -- travel experience -- focus group -- content analysis -- scale development -- measure -- validation -- Asia pacific; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2023.2199773
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: Bleisure travel is a new type of travel, and bleisure travel experience has become an emerging topic worthy of investigation. However, studies on bleisure travel have mostly employed a qualitative research approach. We accordingly executed our research to develop – through a rigorous process – a bleisure travel experience scale with validity and reliability for assessing the bleisure travel experiences of business travelers. The validity and reliability of the scale, comprising 28 items in 6 dimensions, was proven. This paper details our findings' theoretical and practical implications and outlines possible directions for future research.