Cite
HARVARD Citation
Cutright, K. et al. (2013). Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained. JMR, Journal of marketing research. pp. 365-377. [Online].
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Cutright, K. et al. (2013). Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained. JMR, Journal of marketing research. pp. 365-377. [Online].