Cite
HARVARD Citation
Arnould, E. et al. (2023). Brand dynasty: managing charismatic legitimacy over time. Journal of marketing management. 39 (3), pp. 338-366. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Arnould, E. et al. (2023). Brand dynasty: managing charismatic legitimacy over time. Journal of marketing management. 39 (3), pp. 338-366. [Online].