Netflix, Spanish television, and La casa de papel: Growing global and local TV together in the multiplatform era. (June 2023)

• Record Type: Journal Article
• Authors: Edgerton, Gary
• Other Names: Dunleavy Trisha guest-editor.; Weissmann Elke guest-editor.
• Is Part Of: Critical studies in television. Volume 18:Number 2(2023)
• Page Start: 128
• Page End: 147
• Publication Date: 2023-06
• Subjects: Netflix -- Spanish television -- La casa de papel [Money Heist] -- transnational television industry -- glocal television relationships -- TVIV; Television -- Periodicals; Television criticism -- Periodicals; 384.5505
• DOI: 10.1177/17496020221146057
• Languages: English
• ISSNs: 1749-6020

Abstract

This institutional-industrial analysis evaluates how Netflix's post-2016 rebranding efforts resulted in its ongoing transition from a centrally-managed multinational corporation, based mainly in Silicon Valley, to a more decentralised transnational operation with multiple interconnected headquarters worldwide. Utilising a blended macro-micro critical perspective, Netflix's October 2015 debut in Spain is examined as an inflection point for this subscription video on demand (SVOD) change agent, Spain's then-traditional TV infrastructure and the transnational television industry. Netflix's eventual integration into the Spanish television landscape and its transnational distribution of La casa de papel [ Money Heist ] (2017–21) serve as a two-fold object lesson into how glocal relations occur during TVIV.