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HARVARD Citation
Gallarza, M. et al. (2023). Defining and Measuring Customer Value: Some Reflections and New Perspectives. Journal of creating value. pp. 27-45. [Online].
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Gallarza, M. et al. (2023). Defining and Measuring Customer Value: Some Reflections and New Perspectives. Journal of creating value. pp. 27-45. [Online].