Incentives to Eat Healthily: Evidence from a Grocery Store Field Experiment. (17th December 2021)
- Record Type:
- Journal Article
- Title:
- Incentives to Eat Healthily: Evidence from a Grocery Store Field Experiment. (17th December 2021)
- Main Title:
- Incentives to Eat Healthily: Evidence from a Grocery Store Field Experiment
- Authors:
- List, John A.
Samek, Anya
Zhu, Terri - Abstract:
- Abstract : We use a field experiment with over 200 participants to investigate the effect of incentives on grocery store purchases. We randomize participants to treatments where we incentivize produce purchases, provide tips for produce preparation, or both, and follow shopping behaviour for 6 months. Our informational treatment has a weak effect. However, we find an important price effect: modest incentives quadruple produce purchasing at our grocery store relative to the control group. After incentives are removed, the treatment group continues to purchase more produce at our grocery store. These long‐term results are consonant with a habit‐formation model, in contrast to standard price models or behavioural 'crowd out' models.
- Is Part Of:
- Economica. Volume 89:Number 354(2022)
- Journal:
- Economica
- Issue:
- Volume 89:Number 354(2022)
- Issue Display:
- Volume 89, Issue 354 (2022)
- Year:
- 2022
- Volume:
- 89
- Issue:
- 354
- Issue Sort Value:
- 2022-0089-0354-0000
- Page Start:
- 489
- Page End:
- 509
- Publication Date:
- 2021-12-17
- Subjects:
- Economics -- Periodicals
330.05 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1468-0335 ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1111/ecca.12403 ↗
- Languages:
- English
- ISSNs:
- 0013-0427
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 3656.900000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 26756.xml