Cite
HARVARD Citation
Jia, H. et al. (2022). Does the length of a review matter in perceived helpfulness? The moderating role of product experience. Journal of research in interactive marketing. 16 (2), pp. 221-236. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Jia, H. et al. (2022). Does the length of a review matter in perceived helpfulness? The moderating role of product experience. Journal of research in interactive marketing. 16 (2), pp. 221-236. [Online].