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HARVARD Citation
Foster, J. et al. (2022). Brand avatars: impact of social interaction on consumer–brand relationships. Journal of research in interactive marketing. 16 (2), pp. 237-258. [Online].
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Foster, J. et al. (2022). Brand avatars: impact of social interaction on consumer–brand relationships. Journal of research in interactive marketing. 16 (2), pp. 237-258. [Online].