Recreational travel behavior and COVID-19: Insights from expected utility and the theory of planned behavior. Issue 3 (May 2023)

• Record Type: Journal Article
• Authors: Ojo, Kehinde E; Ferreira, Susana; Salazar, John; Bergstrom, John; Woosnam, Kyle Maurice
• Is Part Of: Tourism economics. Volume 29:Issue 3(2023)
• Page Start: 643
• Page End: 663
• Publication Date: 2023-05
• Subjects: COVID-19 Pandemic -- expected utility theory -- theory of planned behavior -- risk perception -- subjective norms -- perceived behavioral control; Tourism -- Periodicals; 338.4791
• DOI: 10.1177/13548166211059642
• Languages: English
• ISSNs: 1354-8166

Abstract

Understanding what factors play a role in people's decisions to travel during a pandemic is important to public health officials and to stakeholders in the travel and tourism industry in the United States (US) and worldwide. This study examines factors influencing people's decisions to cancel/postpone recreational travel within the US amidst the COVID-19 pandemic. Our conceptual framework extends the Expected Utility model, commonly used in economics to model decisions under risk and uncertainty, to incorporate subjective norms and perceived behavioral control from the Theory of Planned Behavior. Our results suggest that risk perceptions, subjective norms, and concerns over transmitting COVID-19 to others play a significant role in the decision to cancel and postpone recreational travel. Results also suggest that perceived behavioral control may be less relevant to travel decisions when traveling involves elevated health risks.