Cite
HARVARD Citation
Blocker, C. et al. (2023). Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance. Journal of consumer affairs. 57 (1), pp. 619-647. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Blocker, C. et al. (2023). Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance. Journal of consumer affairs. 57 (1), pp. 619-647. [Online].