Which CSR-Related Headings Do Fortune 500 Companies Use on Their Websites?. Issue 2 (June 2013)

• Record Type: Journal Article
• Authors: Smith, Katherine Taken; Alexander, Julie J.
• Is Part Of: Business communication quarterly. Volume 76:Issue 2(2013)
• Page Start: 155
• Page End: 171
• Publication Date: 2013-06
• Subjects: corporate social responsibility -- corporate communication -- company websites -- public relations; Business education; Communication in management; English language -- Business English; United States; 658.450715
• DOI: 10.1177/1080569912471185
• Languages: English
• ISSNs: 1080-5699

Abstract

This article examines website headings used by Fortune 500 companies in their efforts to inform stakeholders about corporate social responsibility (CSR). Instead of using "Corporate Social Responsibility" as a heading, companies often use specific terms to identify various CSR initiatives. The purpose of this article is to identify common CSR-related headings that are currently used on Fortune 500 company websites. Data were collected from all Fortune 500 company websites. The websites were further analyzed according to manufacturing, retailing, and service industry. Interesting similarities and differences were found. This study provides guidance on articulating CSR-related activities to consumers, employees, and stakeholders.