Business Languages for Intercultural and International Business Communication: A Canadian Case Study. Issue 1 (March 2013)

• Record Type: Journal Article
• Authors: Ainsworth, Judith
• Is Part Of: Business communication quarterly. Volume 76:Issue 1(2013)
• Page Start: 28
• Page End: 50
• Publication Date: 2013-03
• Subjects: communication across the curriculum -- curriculum design -- intercultural communication -- management education; Business education; Communication in management; English language -- Business English; United States; 658.450715
• DOI: 10.1177/1080569912471186
• Languages: English
• ISSNs: 1080-5699

Abstract

Specialists in international education maintain that all undergraduates require contact with and understanding of other nations, languages, and cultures to develop intercultural communication skills. To determine if the business school at a small comprehensive university provides sufficient intercultural communication training, feedback from two surveys and an interview with the international business (IB) coordinator were analysed. Results revealed that the business school has implemented a multicomponent IB concentration, but that business language initiatives were unsustainable because of inadequate administrative commitment. Thus, efforts directed at internationalising the curriculum fail unless they are fully integrated into all programs and engage all stakeholders.