A Hybrid Recursive Model for Teaching and Learning Business Writing. Issue 1 (March 2013)

• Record Type: Journal Article
• Authors: Schultz, Heidi
• Is Part Of: Business communication quarterly. Volume 76:Issue 1(2013)
• Page Start: 82
• Page End: 104
• Publication Date: 2013-03
• Subjects: classroom practices -- instructional design -- business writing -- written communication -- rhetorical patterns -- business communication instruction -- communication models; Business education; Communication in management; English language -- Business English; United States; 658.450715
• DOI: 10.1177/1080569912466255
• Languages: English
• ISSNs: 1080-5699

Abstract

To replicate the need for communication speed and effectiveness in the workplace, I have designed a successful business writing course based on a hybrid recursive model that combines prescriptive rhetorical patterns with a perceptive application of those patterns. The model draws inspiration from (a) current-traditional rhetoric, modified for a business context, to address the need to write quickly, which I label the "prescriptive phase, " and from (b) cognitive rhetoric, again modified for a business context, to address the need to write effectively, which I label the "perceptive phase."