The asymmetric response of travel demand to twitter-based uncertainty: A global empirical assessment. (March 2023)

• Record Type: Journal Article
• Authors: Cobanoglu, Cihan; Kocak, Emrah
• Is Part Of: Journal of hospitality and tourism management. Volume 54(2022)
• Page Start: 481
• Page End: 485
• Publication Date: 2023-03
• Subjects: Twitter-based uncertainty -- Travel demand -- Response of tourism -- COVID-19 -- Asymmetric effect; Hospitality industry -- Management -- Periodicals; Tourism -- Management -- Periodicals; Hospitality industry -- Australia -- Management -- Periodicals; Tourism -- Australia -- Management -- Periodicals; Hospitality industry -- Management; Tourism -- Management; Australia; Electronic journals; Periodicals; 338.4791068
• DOI: 10.1016/j.jhtm.2023.02.005
• Languages: English
• ISSNs: 1447-6770

Abstract

Abstract: This paper examines the impact of two new Twitter-based uncertainty metrics on global travel demand, using linear and non-linear methods with daily data for the period 15 December 2020 and 20 March 2022. According to the linear results, an increase (decrease) in Twitter-based uncertainty affects travel demand negatively (positively). However, nonlinear estimations show that the relationship is asymmetrical, not symmetrical. Accordingly, travel demand is responding to the Twitter-based increase in uncertainty but is unaffected by reductions in uncertainty. Finally, it is pointed out that there may be asymmetries between tourism and uncertainty for future research.