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HARVARD Citation
Rooderkerk, R. et al. (2023). Advancing the marketing‐operations interface in omnichannel retail. Journal of operations management. 69 (2), pp. 188-196. [Online].
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Rooderkerk, R. et al. (2023). Advancing the marketing‐operations interface in omnichannel retail. Journal of operations management. 69 (2), pp. 188-196. [Online].