Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism. Issue 1 (2nd January 2022)

• Record Type: Journal Article
• Authors: Shin, Hyejo Hailey; Jeong, Miyoung
• Is Part Of: Journal of travel & tourism marketing. Volume 39:Issue 1(2022)
• Page Start: 1
• Page End: 17
• Publication Date: 2022-01-02
• Subjects: Virtual trip -- immersion -- nostalgia -- behavioral intention -- travel personality -- stimulus-organism-response paradigm; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2022.2044972
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: By applying the SOR paradigm, this study attempted to investigate how various aspects of a virtual trip enhance travelers' immersion in the virtual trip and arouse nostalgia, which creates their future visit intentions. Findings of the study indicated that authenticity and sensorial components of virtual trips positively influenced travelers' immersion and generated nostalgia, thereby increasing their revisit intention and intention to visit a similar destination. The moderating effects of travel personality between travelers' nostalgia and behavioral intentions were found. This study provides insights on how to utilize virtual trips as a marketing tool.