Self-decisions versus other-decisions in adventure tourism. Issue 1 (2nd January 2022)

• Record Type: Journal Article
• Authors: Lin, Wuji; Li, Mimi; Lin, Jingmin; Lin, Jingyuan
• Is Part Of: Journal of travel & tourism marketing. Volume 39:Issue 1(2022)
• Page Start: 31
• Page End: 41
• Publication Date: 2022-01-02
• Subjects: Adventure tourism -- self–other decision -- tourism decision making -- eye tracking; Tourism -- Periodicals; 338.47910688
• DOI: 10.1080/10548408.2022.2044973
• Languages: English
• ISSNs: 1054-8408

Abstract

ABSTRACT: Adventure tourism has recently received growing attention. Researchers often consider tourists' personal decisions in choosing tourism products. However, consumers do not always purchase such products solely for themselves; they occasionally decide for others as well. Yet little is known about the differences. Through behavioral experiments and eye-tracking technology, this study examines differences between self- and other-decisions in adventure tourism. Results show that participants tended to seek adventure in self-decisions and exhibited risk aversion in other-decisions. Overall, findings offer a theoretical basis and inspiration for the development and sale of adventure tourism products, tourism safety-related features, and other promotional attributes.