Cite
HARVARD Citation
Huang, J. et al. (2013). Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising. Journal of interactive marketing. 27 (1), pp. 36-46. [Online].
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Huang, J. et al. (2013). Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising. Journal of interactive marketing. 27 (1), pp. 36-46. [Online].