Cite
HARVARD Citation
Lukas, B. et al. (2013). Why do Customers Get more than They Need? How Organizational Culture Shapes Product Capability Decisions. Journal of marketing. pp. 1-12. [Online].
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Lukas, B. et al. (2013). Why do Customers Get more than They Need? How Organizational Culture Shapes Product Capability Decisions. Journal of marketing. pp. 1-12. [Online].