Consumer valuation of blockchain traceability for beef in the United States. Issue 1 (28th February 2021)

• Record Type: Journal Article
• Authors: Shew, Aaron M.; Snell, Heather A.; Nayga, Rodolfo M.; Lacity, Mary C.
• Other Names: Mueller Valerie guestEditor.; Offutt Susan guestEditor.; Chen Joyce guestEditor.; Grogan Kelly guestEditor.
• Is Part Of: Applied economic perspectives and policy. Volume 44:Issue 1(2022)
• Page Start: 299
• Page End: 323
• Publication Date: 2021-02-28
• Subjects: blockchain -- food safety -- supply chain management -- traceability -- US beef demand; Agriculture -- Economic aspects -- Periodicals; Agriculture and state -- Periodicals; 338.105
• DOI: 10.1002/aepp.13157
• Languages: English
• ISSNs: 2040-5790

Abstract

Abstract: Blockchain (BC) technology, defined as a shared information system to validate, secure, and permanently store transactions among multiple parties on a distributed ledger, presents many applications in agricultural and food industries. This study examines the application of BC in food traceability for beef in the United States using a choice experiment. Findings indicate that consumers value USDA certifications over BC traceability to guide their meat preferences. Our study suggests a number of industry implications, the most important of which suggests focusing business and consumer education on the value of product data, rather than on the value of the technologies that manage data.