Cite
HARVARD Citation
Mooi, E. et al. (2022). Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?. European journal of marketing. pp. 899-921. [Online].
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Mooi, E. et al. (2022). Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?. European journal of marketing. pp. 899-921. [Online].