Cite
HARVARD Citation
Nguyen, H. et al. (2023). Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media. Australasian marketing journal. 31 (2), pp. 135-141. [Online].
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Nguyen, H. et al. (2023). Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media. Australasian marketing journal. 31 (2), pp. 135-141. [Online].