Emerging trends in employee competences in Polish therapeutic tourism enterprises. Issue 1 (2nd January 2023)

• Record Type: Journal Article
• Authors: Dryglas, Diana; Klimkiewicz, Katarzyna
• Is Part Of: International journal of spa and wellness. Volume 6:Issue 1(2023)
• Page Start: 157
• Page End: 175
• Publication Date: 2023-01-02
• Subjects: Employee management -- health tourism -- competences -- therapeutic enterprises -- Poland; Health resorts -- Periodicals; Health resorts -- Management -- Periodicals; Well-being -- Periodicals; Self-care, Health -- Periodicals; Lifestyles -- Health aspects -- Periodicals; 613.12205
• DOI: 10.1080/24721735.2022.2152849
• Languages: English
• ISSNs: 2472-1735

Abstract

ABSTRACT: The aim of the paper is to identify employee competences crucial for the development of therapeutic enterprises in a changing environment. Methodology typical of qualitative research (focus group) was employed. Focus group conducted with 16 representatives of top management in therapeutic and tourism enterprises indicate that problem-solving skills, creativity and cooperation/collaboration with other people will be the most useful soft skills for the future operation of therapeutic enterprises, whereas implementation of new IT solutions, building and maintaining relations with clients, and writing blogs and activity in social media are hard skills that will require the most rapid changes. This is of key importance for the process of adjusting the product and the quality of therapeutic and tourism services to the ever more demanding commercial tourists, whose number is growing in therapeutic enterprises. The competences listed above have important implications for scholars, allowing them to understand the specifics and character of competences used in therapeutic enterprises, as well as for managers of European therapeutic enterprises.