Changing Genres and Language Styles in Contemporary Chinese Lifestyle Magazines. Issue 1 (May 2013)

• Record Type: Journal Article
• Authors: Chen, Ariel; Machin, David
• Is Part Of: Media international Australia. Number 147:Issue 1(2013)
• Page Start: 73
• Page End: 84
• Publication Date: 2013-05
• Subjects: Mass media -- Social aspects -- Periodicals; Mass media -- Australia -- Periodicals; Communication -- Australia -- Periodicals; Australia -- Cultural policy -- Periodicals; Médias -- Aspect social -- Périodiques; Médias -- Australie -- Périodiques; Communication -- Australie -- Périodiques; Massamedia; Communication; Cultural policy; Mass media; Mass media -- Social aspects; Australia; Periodicals; 302.23
• DOI: 10.1177/1329878X1314700109
• Languages: English
• ISSNs: 1324-5325

Abstract

The magazine market in China has been changing steadily as global media corporations have brought their international titles into China and as local Chinese titles have had to transform in order to meet the changing market and the arrival of advertising-driven content. This article analyses the changing visual styles, linguistic genres and language styles in the women's lifestyle magazine Rayli over the past ten years, showing how these increasingly seek to foster identities, ideas and values appropriate to a global culture ideology of consumerism.